New Media Management requires an array of skills from strategy through planning through development, measurement and more. Sharpe Communications brings to bear all the right resources at the right time to make sure your business realizes the maximum return on your investment.

Strategy

• Internet business planning
• Acquisition, Conversion, and Retention strategies
• Competitive intelligence and research including buyer habits, technology evolution and emerging markets
• Dedicated business management
• Specialty project management
• Regular status meetings and business goal reviews

Data Insights

• Analytics strategy and implementation
• User tracking and measurement
• Key performance indicator (KPI) reporting
• ROI analysis

Creative

• Design + art direction
• Creative strategy + collaboration
• Brand ignition + identity
• Animation design + video
• Copywriting + content strategy

Acquisition, Conversion and Retention

• Advertising (print and online)
• Media planning and buying
• Campaign optimization and reporting
• Search engine optimization
• Pay-per-click management and optimization
• Landing page optimization
• A/B and multivariate testing
• Email marketing
• Newsletter management
• Direct mail and sales collateral
• Social media marketing
• Influencer outreach
• Mobile marketing
• Online community development

Development

• Custom website/application development
• Technology strategy and architecture
• E-commerce
• Rich media and interactive development
• Platform integration
• Content management systems (CMS)
• Hosting management and support
• Languages: PHP, ASP.NET, JAVA, CFM, and W3C Standards
• Widgets
• Social media API integration and application development
• Quality assurance testing

Security

• Blacklist monitoring and resolution
• Click fraud monitoring
• Vulnerability scan

Reliability

• Link-checking (automated and manual)
• Uptime and transaction monitoring
• Hosting management
• Domain monitoring
• Performance and load testing